Help Wanted: Shock Jocks

The demise of disgraced radio host Don Imus would appear to create a prime opportunity for some other eager talent to rise up and claim his microphone. But in the troubled radio industry, finding popular new voices to fill the airwaves — and attract advertisers in multiple markets — has become a tough challenge.

CBS Corp.’s CBS Radio, where Mr. Imus was based before his firing last week, was already struggling to fill the void left by Howard Stern, the controversial host who left last year for a lucrative new gig at Sirius Satellite Radio Inc. Even with more than a year to prepare for Mr. Stern’s departure, CBS’s attempts to develop hit shows in his old time slot have fallen so flat that some of his replacements have already been replaced.

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Well you know what? That will happen when you become so politically correct and so freaking ultra sensitive and let the mob push you around.

Imus will be fine, he’ll recover from this with just a hop, skip, and a jump and no real effort. He’ll be fine.

Will this teach CBS and other big corporations to start growing a back bone, or at least some thick skin? Probably not.

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